consumer trends
S'pore consumers plan to shop in holiday sales period
S'pore consumers plan to shop in holiday sales period
Nearly a quarter plan to shop via TikTok Shop, followed by other apps like Amazon and Grab.
Here's why buyers prefer small, premium property units
The median prices of new units went up 3.4%.
3 ways SG can benefit from rising interest from Central and Eastern Europe consumers
Singapore is the third most trusted market of consumers in central and eastern Europe.
Almost half of Singaporeans consumers are becoming more 'bargain conscious
Some retailers, however, view offering year-round discounts as a threat to business growth.
How getting personal can help brands win customers
Two-thirds of consumers think negatively of brands that use stereotypes to engage them.
Just another special occasion? How Singaporeans view Father’s Day
Some middle-aged Singaporeans are skeptical.
Only half of shoppers trust companies amidst ‘trust-based economy’
Meanwhile, 61% are comfortable divulging personal information to 'transparent' firms.
5 of 10 Singaporean consumers won't buy from unethical suppliers
One of their considerations is environmentally sustainable practices.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home, and self-care.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home and self-care.
SG consumers trust organisations less after getting scam messages: survey
Around 41% lose trust over an organisation regardless of any real association with the fraudster.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
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Commentary
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