consumer trends

5 of 10 Singaporean consumers won't buy from unethical suppliers

One of their considerations is environmentally sustainable practices.

5 of 10 Singaporean consumers won't buy from unethical suppliers

One of their considerations is environmentally sustainable practices.

#WhatsHappening: Key trends in Twitter among Singaporean consumers

Their conversations revolve around food, home, and self-care.

#WhatsHappening: Key trends in Twitter among Singaporean consumers

Their conversations revolve around food, home and self-care.

SG consumers trust organisations less after getting scam messages: survey

Around 41% lose trust over an organisation regardless of any real association with the fraudster.

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.