consumer trends
How getting personal can help brands win customers
Two-thirds of consumers think negatively of brands that use stereotypes to engage them.
How getting personal can help brands win customers
Two-thirds of consumers think negatively of brands that use stereotypes to engage them.
Just another special occasion? How Singaporeans view Father’s Day
Some middle-aged Singaporeans are skeptical.
Only half of shoppers trust companies amidst ‘trust-based economy’
Meanwhile, 61% are comfortable divulging personal information to 'transparent' firms.
5 of 10 Singaporean consumers won't buy from unethical suppliers
One of their considerations is environmentally sustainable practices.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home, and self-care.
#WhatsHappening: Key trends in Twitter among Singaporean consumers
Their conversations revolve around food, home and self-care.
SG consumers trust organisations less after getting scam messages: survey
Around 41% lose trust over an organisation regardless of any real association with the fraudster.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
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