, Singapore
Photo by charlesdeluvio on Unsplash

How getting personal can help brands win customers

Two-thirds of consumers think negatively of brands that use stereotypes to engage them.

Personalised experiences will be key to winning customers, Adobe has found.

According to Adobe's survey, customers expect personalised experiences from brands that they share data with (73%). 

Consumers (88%) also want brands to treat them as an individual with unique interests and preferences (88%).

Two-thirds of customers said they feel negative toward brands that interact with them based on broad assumptions and labels such as "Millennial" and "Gen Z." However,  if brands offer consistent, personalised experiences, consumers (68%) will likely advocate for them.

"Brands seeking to meet consumer’s new expectations must ensure they are equipped with the latest customer data platform technologies, creating a complete single view of every customer capable of delivering personalised experiences in real-time," Adobe said.

Adobe added that customers now expect brands to see them as unique people and keep up with their changing habits and interests, and respect their privacy preferences.

More than six in 10 (65%) of them even expect businesses to have a clear understanding of who they are as individuals and only contact them with information relevant to what they are interested in at any given moment. 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!