SIA inks $4.7m marketing deal with Tourism Western Australia

The agreement extends the firms’ 20-year partnership.

Singapore Airlines (SIA) and Tourism Western Australia (TWA) signed a $4.7m (AU$5m) cooperative marketing agreement to form marketing campaigns that promote Western Australia’s tourism.

Under the three-year agreement, SIA and TWA will jointly fund such campaigns in 10 key international markets by way of SIA’s services to Perth. These markets include China, Germany/Switzerland, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, the UK and the US.

“Singapore Airlines and Tourism Western Australia have been close partners for 20
years. The deal that we have signed today is an extension of that partnership,” said Campbell Wilson Singapore Airlines senior vice president for sales and marketing.