Singaporeans spend about US$1,462 per trip

They also travel more than four times for leisure.

Singaporean travellers led the Asia Pacific region in terms of international travel as they fly more than four leisure trips compared to APAC’s average of 2.7 trips and the global average of 2.5 trips, a study by digital payments platform Visa revealed.

The study found that Singaporeans take almost seven international trips in the last two years, making them a “leader in international travel for leisure and business”.

“Singaporeans are also spending more when they’re abroad with international spending up more than 10% as compared to 2016,” Visa Country Manager for Singapore & Brunei Kunal Chatterjee explained.

In addition, Singaporeans plan to travel the most, with an average of 6.58 international trips for leisure and business followed by China (6.21), Thailand (5.98) and India (5.64).

Despite more frequent travels by Singaporeans, the study to have shorter trips (around six nights per trip) compared to the APAC (seven nights) and global average (eight nights).

They also tend to fly to nearer destinations compared to APAC and global counterparts. In fact, Malaysia remains to be the most popular destination for Singaporeans as 47% of respondents said that they have visited the neighbouring country, as well as Japan (37%), and Thailand (36%) in the past two years.

In considering their prospective destination, 43% of Singaporeans said that their main concern is budget, followed by value for money and the duration of their trip. Compared to the APAC average, they are stricter in sticking to their travel budgets and spend about US$1,462 per trip which is cheaper than other travellers from APAC that spend about US$1,677 per trip.

The Visa Global Travel Intentions Study 2017 garnered a minimum of 500 respondents in each of the 27 markets from around the world between June to July 2017.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia