CAAS boosts ‘We Are Aviators' Facebook page to engage youth

The platform will be used to spark interest in aviation.

The Civil Aviation Authority of Singapore (CAAS) has been engaging the youth in aviation with the ‘We Are Aviators’ Facebook page since 2011 to raise awareness and interest on aviation as a career. Now, CAAS is planning to give the social media platform a boost.

CAAS has teamed up with global marketing agency Metia Group to help CAAS with content development and production, community management, and media buying and monitoring within Facebook to better engage with their followers on the platform.

Sean Donovan, regional director APJ at Metia Group, said the group is excited to work with CAAS in developing the 'We Are Aviators' initiative.