Changi Airport Group inks another collaboration with Accenture

The collaboration focuses on digital transformation for Changi Airport.

Changi Airport Group (CAG) and Accenture are extending and expanding their collaboration for the next three years to transform operations and enhance the customer experience for travellers visiting Singapore Changi Airport.

The two first collaborated back in 2019 when they established a digital factory, known as DIVA (digital, innovation, ventures and analytics) designed to enable CAG to develop, experiment and launch new digital products and services. 

Under the new agreement, the two organisations will leverage innovative technologies such as extended reality, machine learning, Internet of Things and edge computing to enable Changi to seamlessly engage travellers at various touchpoints, from before they arrive at the airport to after they leave. There will also be knowledge and skills transfer to the CAG team.

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Both Changi and Accenture will also design and roll out new digital products across Changi. This will include a new loyalty platform that will enable customers to earn points for both spendings and travelling, redeem loyalty points across channels in one place and provide more redemption choices, encouraging customers to stay engaged and connected. The platform will allow Changi to understand its customers better, enabling the company to provide them with highly personalised communications, experiences and offers.

Meanwhile, Accenture will also implement a centralised identity and access management solution to help improve data security and privacy. This will eliminate the need for customers to sign in through multiple accounts to access different applications.

“In this next phase of our digital transformation journey, how we deliver the unique Changi experience, whether offline or online, to our customers remains key. Our vision is to build deeper relationships with our customers and strive to serve them even better through innovative and interactive digital solutions. We are happy to extend our collaboration with Accenture, who has proven to be a valuable partner with the ability to combine innovative design capabilities with technology and industry expertise,” Hung Jean, group senior vice president for Enterprise Digital Ecosystem & Business at CAG said.