213 views
Photo by Pixabay from Pexels

SIA, Mandai Wildlife ink 3-year deal to boost SG tourism

It will be via co-creating exclusive privileges and spotlighting wildlife conservation.

The Singapore Airlines (SIA) Group and Mandai Wildlife Group have launched a three-year partnership aimed at enhancing Singapore’s appeal as a top travel destination.

It will be via co-creating exclusive privileges and spotlighting wildlife conservation for the planet.

SIA customers will gain access to curated wildlife experiences, exclusive co-branded retail collections, and benefits for visits to the Mandai Wildlife Reserve.

Additionally, the two will also collaborate on wildlife conservation efforts, with SIA providing air travel sponsorships and other forms of logistical support.
 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.