Singapore Airlines secures 14th spot in global brand value list

Changi Airport remained the strongest airport brand globally.

Singapore Airlines (SIA) ranks 14th globally in Brand Finance’s Airlines 50 2026 report as its brand value rises 12% to $3.95b (US$3.1b), whilst Changi Airport retains its position as the world’s strongest airport brand.

SIA’s brand value growth is supported by strong passenger traffic and revenue growth as its network spans long-haul and international routes, with Scoot operating as its low-cost subsidiary.

Brand Finance links the performance to continued demand for international travel and stronger pricing in higher-value segments.

The airline maintains its hub strategy through Singapore, supported by partnerships, including expanded cooperation with Lufthansa in Europe.

Alex Haigh, Managing Director for Asia Pacific at Brand Finance, said the airline benefits from strong connectivity through Changi Airport and Singapore’s aviation ecosystem.

Meanwhile, Changi Airport holds its position as the strongest airport brand globally with a Brand Strength Index score of 91.2 out of 100 and an AAA+ rating, alongside a 16% increase in brand value to $1.13b (US$889m).

The airport reports record passenger traffic and high customer satisfaction, supported by infrastructure investment and expanded connectivity.

The report also said Singapore’s airline sector recorded a 12% growth to $3.94b (US$3.1b) in 2026 amidst geopolitical conflicts in the Middle East.

Globally, the top 50 airline brands record an 11% increase in combined brand value to $186.7b (US$147b) in the same period, reflecting sustained international travel demand and recovery in cargo operations.

(US$1 = SG$1.27)

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