Great Eastern wins at Singapore Business Review Technology Excellence Awards 2026 for insurance coverage planning feature

My Protection Explorer allows customers to evaluate their financial readiness and insurance coverage through data-driven analysis.

Great Eastern won Digital - Life Insurance in the Singapore Business Review Technology Excellence Awards 2026. The company launched My Protection Explorer in September 2025 as a feature within its mobile application to address customer uncertainty regarding insurance coverage adequacy.

Why was My Protection Explorer developed by Great Eastern?

This initiative follows research and focus groups, which revealed that only 26% of Singaporeans seek professional advice for financial planning.

Whilst 78% of people expect increased personalisation as technology advances, many still struggle to understand their protection gaps. Great Eastern developed this self-guided solution to empower individuals to evaluate their portfolios and support retirement readiness. 

How does the My Protection Explorer feature address life insurance coverage gaps?

My Protection Explorer uses a customer-centric interface to simplify complex insurance protection topics. Unlike conventional life insurance coverage calculators that rely on generic formulas, this tool leverages real-time data.

It incorporates users’ actual income, liabilities, and lifestyle expenses against their current insurance protection coverage. This allows My Protection Explorer to deliver personalised insights into a customer’s protection gap.

The feature covers key areas such as hospitalisation, disability, and life protection. My Protection Explorer also integrates educational content to ensure users remain informed of industry trends before they engage with a financial representative.

How are policyholders using My Protection Explorer to evaluate their insurance coverage?

Since the launch of the tool, over 4,000 policyholders have used the My Protection Explorer feature to assess their insurance protection and coverage needs. Most users explored hospitalisation and life protection categories, whilst interest in critical illness coverage grew amongst the digital audience. 

During pilot testing, more than 60% of users reported a shift in their understanding of insurance coverage needs because the tool highlighted previously overlooked financial considerations.

Adoption, life stage relevance, and the future 

My Protection Explorer is applicable to different life stages, whether you are starting a family or planning for retirement. This makes insurance management more accessible as users receive clarity on their protection levels at their own discretion. 

In April 2026, the company is introducing enhanced sharing capabilities so users can transmit their analysis directly to their financial representatives for a holistic financial review. This development aims to drive broader adoption and deepen engagement amidst the digital evolution of the insurance sector.

What is the Singapore Business Review Technology Excellence Awards?

The Singapore Business Review Technology Excellence Awards is the most prestigious awards programme for technological innovations, recognising exceptional companies in Singapore that are riding the digital disruption wave and leading the technological revolution and digital journeys of their respective industries.

The Singapore Business Review Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at +(65) 3158 1386 ext 217 or [email protected].