Huttons Asia Pte Ltd wins at Singapore Business Review Technology Excellence Awards 2026

Super App Distinctives empowers property advisors with cognitive-driven, client-focused tools.

Huttons Asia Pte Ltd won PropTech - Real Estate at the Singapore Business Review Technology Excellence Awards 2026 for its Huttons Super App Distinctives initiative.

The award recognises Huttons’ efforts in advancing property technology with tools that enhance how advisors engage clients, analyse data, and present opportunities. Huttons Super App Distinctives is designed to mirror how clients make real-world decisions by integrating principles from Cognitive Systems Engineering and Naturalistic Decision Making.

The rollout of Huttons Super App Distinctives was completed within months, introducing tools such as SuperSuit, Investor Map, Masterplan Matrix, Profitability Intel, and Resales Recon.

Central to the Super App are features such as Investor Map, SuperSuit, Profitability Intel, and Masterplan Matrix. Investor Map enables advisors to visualise investment patterns and uncover overlooked signals, delivering hyper-personalised insights that guide client conversations. Profitability Intel enables advisors to present district-level profitability across different time horizons with clarity and precision.

SuperSuit creates dynamic, interactive presentations within seconds — replacing static materials with adaptive, engaging content. Masterplan Matrix enables side-by-side comparison of masterplans that move in tandem when panned, enhanced with cue-based features that allow users to spot differences instantly — from infrastructure and zoning to development trends — supporting faster, more informed strategic decisions.

These innovations reduce project pitching time from hours to seconds, whilst elevating clarity, confidence, and professionalism for both advisors and clients.

The Singapore Business Review Technology Excellence Awards is amongst the most prestigious programmes recognising technological innovation, honouring companies that are driving digital transformation and shaping the future of their industries.

The Singapore Business Review Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Danica Avila at +(65) 3158 1386 ext 217 or [email protected].

Follow the link for more news on

SBR Technology Excellence Awards

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia