Mansi Madan Tripathy awarded Executive of the Year at the SBR Management Excellence Awards

She guided Shell Lubricants Asia Pacific region forward to weather through the energy sector’s turbulent times.

The past two years have been exceptionally challenging for the energy sector, and companies are grappling with uncertainties caused by the pandemic and ongoing geopolitical tensions. Amidst these challenging times, Shell Lubricants grew faster than the market and sustained market leadership in APAC.

An advocate of sustainable growth with a highly empowering leadership approach Vice President of Shell Lubricants Asia Pacific, Mansi Madan Tripathy, rallied her team to deliver exceptional business performance amidst the various uncertainties.

To ensure that the company still grows despite the pandemic, costs and prices were carefully managed amid increasing commodity costs which rose close to 12%. Despite this, Shell Lubricants APAC managed these supply challenges dynamically in collaboration with their suppliers and partners.

Under her leadership, Shell Lubricants APAC remained the market leader with a 9% market share, the highest ever volume, while the market was only growing at about 1.8% CAGR. With improved indirect business penetration of 15%, Shell Lubricants also opened 500 new branded independent workshops (BIWS) across APAC—the biggest platform to reach target segments.

Apart from this, Tripathy led an impactful employee engagement and development strategy approach to build a culture driven by capability, integration, motivation, and simplification. An externally validated Top Quartile Employee Engagement score increased from 79% in 2021 to 83% in 2022.

She also created a competitive organisation enabled by simplicity and speed, with more than 20% of roles resourcing, 50% new members, and an upward trend in the overall gender diversity of 29%.

With growing demands for corporations to take action to support environmental sustainability, Mansi launched a series of initiatives that yielded great outcomes. She helped Shell Lubricants APAC achieve a 33% carbon intensity reduction versus 2016 baselines in scope one and two emissions through energy efficiency initiatives and investments in solar energy in APAC production plants.

In addition, around 2.3 million litres of Carbon Neutral* Lubricants were sold,  compensating 12 KT CO2e through Shell’s Nature Based Solutions (NBS) program.

The pandemic also gave Shell Lubricants and Mansi the opportunity to implement a series of innovative measures.

Digital solutions were implemented.  The team initiated the integration of data to provide end-to-end visibility to businesses and tools with predictive recommendations to identify opportunities and make quick decisions. The tools had more than 650 active users logging in daily in the first month of implementation.

Pivoting the lubricants business to also offering solutions through Services, the Shell Lubricants APAC team led by Mansi introduced real-time online lubricant monitoring service to optimize operations through condition-based maintenance, improving equipment availability, and reducing downtime, as well as smart sensors to maximize machine productivity through utilization and idling telemetry. She also built strategic partnerships with data centre tank OEMs and system integrators to demonstrate the benefits of Shell Immersion fluids.

For these achievements, Mansi Madan Tripathy bagged the Executive of the Year—Energy award in the recently concluded Singapore Business Review Management Excellence Awards. The annual awards program recognises excellent executives, innovators, and teams, as well as HR and company initiatives that promote the well-being of employees.


*CO2 compensation does not imply that there is no environmental impact from the production and use of the product as associated emissions remain in the atmosphere. CO2 compensation is not a substitute for switching to lower-emission energy solutions or reducing the use of fossil fuels. Shell businesses focus first on emissions that can be avoided or reduced and only then, compensate for the remaining emissions. 
“Carbon neutral” or “CO2 compensated” indicates that Shell will engage in a transaction where an amount of CO2 equivalent to the value of the remaining CO2e emissions associated with the raw material extraction, transport, production, distribution, and usage /end-of-life of the lubricants are compensated through the purchase and retirement of carbon credits generated from CO2 compensation projects. Although these carbon credits have been generated in accordance with international carbon standards, the compensation may not be exact. 
CO2e (CO2 equivalent) refers to CO2, CH4, N2O. 

The SBR Management Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your company's employee engagements and management initiatives, please contact Julie Anne Nuñez at [email protected].

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