Ascott revamps The Unlimited Collection portfolio with new cultural offerings

The Unlimited Collection currently has 11 properties across Asia, Europe, and the Middle East.

Ascott will launch a brand refresh for The Unlimited Collection, focusing on cultural charms by introducing signature experiences and programs unique to each brand.

The brand refresh initiatives feature festivals, art, music, craft, food, and language rooted in the respective local culture of each property in the portfolio.

With the brand refresh, Ascott will introduce Brand Signatures exclusive to The Unlimited Collection properties, including The U Shop, a retail concept store offering an array of property merchandise created in collaboration with local artists and crafters.

Ascott will also launch The U Bar and a branding initiative for its associates called "Gen-U," which will offer guests new and unique cultural experiences.

The Unlimited Collection currently comprises 11 properties across Asia, Europe, and the Middle East. By the end of this year, it will welcome the addition of Mount Royal Hotel Edinburgh by The Unlimited Collection.

Follow the link for more news on

Ascott

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia