Freehold Katong Plaza up for collective sale at $188m

The expected price translates to $1,969 per square foot per plot ratio.

Freehold Katong Plaza is set to be launched for collective sale on June 7, with a $188m expected price or $1,969 per square foot per plot ratio, according to sole marketing agent Huttons Asia.

The mixed commercial and residential development has a land area of 34,044 sq ft with a gross plot ratio of 3.0, and can yield a possible 102,133 sq ft of gross floor area after redevelopment, Huttons Asia's head of investment sales Terence Lian said.

Also read: Spanish Village in Farrer Road up for en bloc sale at $882m

It is located 120 metres away from the future Marine Parade MRT station, and is in the vicinity of a number of schools including Tao Nan School, Haig's Girls' School, CHIJ (Katong) Primary and Tanjong Katong Primary School.

"Katong Plaza is strategically nestled within an established F&B (food and beverage) and retail belt in the heart of Katong. We see a huge potential for the site to be transformed as the successful developer could introduce lifestyle cafes and eateries along the plot's existing 150 m frontage along Brooke Road," said Huttons Asia's deputy head of investment sales Angela Lim.

The public tender for Katong Plaza closes at 2pm on July 16.

Photo from Huttons Asia

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia