H1 2025 GLS programme expected to attract strong developer interest

Driven by improved market sentiment, easing interest rates, and a steady housing market recovery.

Analysts expect the H1 2025 GLS programme to draw strong developer interest due to its balanced mix of suburban and central sites and increased Executive Condominium (EC) offerings.

In a commentary, Cushman & Wakefield highlighted strong demand for GLS sites driven by improved market sentiment, easing interest rates, and a steady housing market recovery.

For its part, PropNex PropNex noted the government’s strategic increase in EC sites to curb land prices and reduce competition, with developers likely focusing on mixed-use and centrally located plots.

Meanwhile, Huttons noted that the robust sales performance of recent projects increases the likelihood of government intervention to stabilize the market, prompting developers to adopt a cautious approach to manage potential downside risks.

On the other hand, Knight Frank emphasized the GLS programme aligns land supply with housing demand, with developers likely favoring mixed-use and MRT-adjacent plots.

“While the return of homebuyers due to pent up demand is nascent at the moment, the expectation of continued reduction in interest rates paired together with tight national employment levels and supported by overall strong household balance sheets, there are reasons to expect that demand for private residences will remain firm in the year ahead,” it said.

OrangeTee said the inclusion of three EC sites next year will address demand from HDB upgraders and helping regulate EC price growth.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia