60% of property loan customers drawn to SORA-based interest rates stability: UOB

However, 70% are still familiarising themselves with SORA-pegged products.

Singapore consumers and corporates appreciate the stability of Singapore Overnight Rate Average (SORA)-based interest rates, according to a recent United Overseas Bank (UOB) survey. as over six in 10 property loan customers said they were open to choosing SORA-pegged products,

Respondents to the survey said the certainty, transparency, and stability of the reference rate of their loan were the key considerations when choosing a loan package.

However, 70% said they would only apply for one within six to 12 months of the product becoming available, as they would still need to familiarise themselves with SORA-pegged products.

Financial institutions, including banks, will cease to reference the Swap Offer Rate (SOR) in new products by the end of April this year, and will actively help their customers with legacy SOR contracts to transition to SORA.

UOB head of group retail Eddie Khoo said that the firm has been working closely with the industry on Singapore’s transition to the new reference rate SORA, with their SORA-pegged property loans set to help customers adopt more SORA-based financial products.

“We understand consumers and small- and medium-sized enterprises want transparency and stability in the reference rate of their loan packages as this helps them plan their finances better,” Khoo said.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia