Chart of the day: ATM frequenters are keen on using mobile banking

Trust is amongst key considerations for customers to switch to mobile banking.

This chart from UOB shows the relationship between the intention to adopt mobile banking and the frequency of when they use ATMs.

The chart revealed that more frequent users of ATMs are the most eager to adopt mobile banking.

“Individuals who use ATMs and visit bank branches frequently have expressed a strong desire to adopt digital banking but have not done so. This is the segment that banks need to focus their efforts. Trust ranks first among key considerations on whether customers will adopt digital banking,” Dr. Reuben Ng, Assistant Professor at the Lee Kuan Yew School of Public Policy and Principal Investigator of the study said.

The inaugural national survey on digital inclusion and resilience conducted by Lee Kuan Yew School of Public Policy (LKYSPP) in partnership with UOB also revealed that most Singaporeans still frequent banks and ATMs despite digital services being made available.

Follow the link for more news on

UOB

Chart of the Day

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

'Christian Horner: Unfiltered' Comes to Singapore During F1 Week

The former Oracle Red Bull Racing Team Principal headlines a one-night-only live conversation on leadership, team culture and life at the pinnacle of Formula 1

Leisure & Entertainment

8 hours ago

SC Capital acquires townhouse compound in Chung Hom Kok, Hong Kong