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FOOD & BEVERAGE | Staff Reporter, Singapore
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Synagie to set up HK-based food firm Chef Nic's online store in Southeast Asia

It will also handle the logistics from Hong Kong to SEA.

E-commerce firm Synagie signed a deal with Hong Kong-based food company Chef Nic to manage and expand the cross-border online and offline (O2O) distribution and sales of its packed products across Southeast Asia, according to a press release.

Synagie will set up Chef Nic’s online flagship stores on e-commerce marketplace in the region, manage online store operations, customer service, marketing and promotions.

It will also handle end-to-end cross-border logistics from Hong Kong to Southeast Asia.

Chef Nic was founded by celebrity Nicholas Tse, and offers artisanal cookies, confectionery, and Chinese delicacies.

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