Singtel to launch wellness platform

Customers’ rewards increase with every step they take.

Singapore Telecommunications (Singtel) and insurance firm AIA Singapore have partnered to launch a digital wellness platform that allows customers to earn mobile data rewards using the steps they take, an announcement revealed.

Both companies will team up to digitally engage their combined base of more than 5 million customers. They will also co-create insurance products adapted to customers’ increasingly digital lifestyles.

The platform will sit within My Singtel app which has more than one million active users a month. At launch, customers will also be able to earn lifestyle rewards from inaugural partner, AIA.

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