Domestic hotel searches skyrocket in Singapore: study

Staycation continues to trend with government help.

Even with the continued restrictions due to the pandemic, domestic hotel searches did not drop but continue to skyrocket as much as 40% since October based on the data provided by travel marketing Sojern.

The data showed that 75.53% of searches with Singapore as a destination originated from the country.

Government initiatives, such as the SingapoRediscovers vouchers given to every Singaporean age 18 and above, also help drive interest in local tourism.

The United States, United Kingdom, and Australia are the other top countries where searches for Singapore as a travel destination originated from.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia