Far East Hospitality expands portfolio with new hotel brand

It will manage operations as well as sales and marketing for The Clan Hotel.

Far East Hospitality will operate The Clan Hotel as a new brand that will be under its overall management, an announcement revealed. The brand’s first hotel is eyed to be opened by 2020.

Located at Far East Square, the 324-room property will target business travellers in late-20s to mid-40s. Its interior will be filled with monochromatic images of bustling streets and shophouses, samsui women and coolies, and warehouses bursting with exotic goods.

Also read: Far East Hospitality to open 3 Sentosa hotels in 2019

“This design concept takes its inspiration from various clan associations that lined the area of Far East Square, Amoy and Cross Street,” the firm said.

Guests will also be treated as a member of an exclusive Club, with highly customised services relevant to the upper mid-tier clientele.

As part of the hotel management agreement, Far East Hospitality’s responsibilities for The Clan Hotel will include hotel operations, and sales & marketing functions.

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