2010 will be year for holidays for Singaporeans

Survey revealed more Singaporeans are planning their holidays this year compared to 2009, with regional destinations being more popular.

Almost half, specifically 42 percent, of the 400 people surveyed in Singapore responded that international personal air travel was a purchasing priority for them in the first two quarters of 2010. When asked to name the top countries participants are most likely to visit, Malaysia topped the list, followed by Hong Kong and Taiwan on a market-level basis.

The survey conducted by MasterCard Worldwide involved 10,623 consumers from 24 markets.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia