Hari Raya sees 60% more international travel bookings in 2025

Guangzhou, Osaka, and Chongqing made their debut in the top 10 most popular destinations list.

International travel bookings by Singaporeans for the Hari Raya Puasa season (March 29 to April 6, 2025) have surged by more than 60% compared to last year.

According to Trip.com, the uptick in travel reflects a growing preference for destinations that offer unique experiences, with cities like Guangzhou, Osaka, and Chongqing making their debut in the top 10 most popular destinations list for the first time this year.

The trend is also seen in increased bookings to Chengdu, Busan, and Shenzhen, with demand for these secondary cities more than doubling from the previous year.

Whilst familiar short-haul destinations like Bangkok and Kuala Lumpur continue to top the list, the interest in further-flung locations has grown.

Bookings for destinations such as Spain, France, Italy, and Canada have more than tripled, and some travellers have even ventured as far as Lima, Peru — the farthest destination booked by a Singaporean during this Hari Raya season.

In addition to the rising interest in diverse locations, Singaporeans are also taking longer trips. The average trip duration has increased to 9.19 days in 2025, up from 8.38 days the previous year. With a 5.9% increase in spending on international flights and accommodations, Singaporean travellers are willing to invest more for extended holidays.

Theme park destinations are a particular favourite this year, with attractions like Universal Studios Japan, Hong Kong Disneyland, and Shanghai Disney Resort amongst the most popular bookings.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia