Klook, STB sign 3-year deal to boost Singapore tourism

This involves global marketing campaigns and the co-creation of new tourism offerings and initiatives.

Klook and the Singapore Tourism Board (STB) have inked a three-year Memorandum of Understanding (MoU) to deepen their partnership and position Singapore as a leading global destination.

The agreement, effective from April 2025, is aligned with STB’s Tourism 2040 vision and aims to drive inbound tourism, cultivate future demand, and build a resilient tourism ecosystem.

The collaboration will involve global marketing campaigns and the co-creation of new tourism offerings and initiatives to attract marquee events.

Klook’s proprietary Kreator Program, which comprises over 20,000 content creators, will be leveraged to promote Singapore to digitally savvy travelers.

Additional plans include promoting cruise travel and extending visitors’ length of stay before and after cruise itineraries.

The MoU also opens the door to integrating AI into travel discovery, enhancing personalization and boosting Singapore’s tourism competitiveness.

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