The office has the same traditional setup from their headquarters and engineering hub.
Programmatic marketing technology startup EternityX secured a space in the newly opened JustCo in Asia Square, bearing the same traditional office look from their Hong Kong headquarters and Ops/engineering hub in Guangzhou.
The space took influences from Chinatown featuring metal work, wireframe structures, and greenery akin to metal gated shophouses from the yesteryear. There is also a big draw which acts as an access to the communal areas and a variety of break out areas, phone booths, and hot desk.
Aside from the necessary budgetary considerations, EternityX prioritised proximity to clients, environment, as well as flexibility to scale as and when needed without the usual commitments of a fixed office rental contract in choosing their office space.
EternityX’s managing director in Southeast Asia and Australia, Richard Andrew told Singapore Business Review that the company’s main priority for this year is to exceed the company’s fiscal targets, consolidate existing relations and forge new partnerships in the SEA region, as well as establish EternityX as a trusted partner to connect and convert Chinese consumers.
Following their Singapore entry, EternityX is planning to have an office in Australia within 2020 and to establish channel partners in markets such as Japan and Korea. The company will also be investing in talent for the Singapore office to provide client servicing, and education on the China marketplace, as well as to meet the needs of clients.
EternityX’s platform data reveals the consumers' change along with the combination of creative social content and programmatic advertising and via social media networks where marketers can engage targeted consumers precisely.
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