699 views

More than half of Singaporeans worried about data privacy: report

The number of people with data privacy concerns trailed India but was above the US, UK, and France.

Privacy concerns about data collected by digital devices remain a big deal for 56.2% Singaporeans although 78% of users indicated that online digital technology has improved their lives.

The country is second only to India globally and well above US (49%), UK (43%) and France (50%), a report by cloud service provider Limelight Networks found.

On a global scale, 47% voiced concerns about the privacy of data collected by digital assistants and 43.2% are worried hackers accessing the devices.

Meanwhile, online streaming has overtaken theatres and TVs as the primary means of watching films and TV shows in Singapore. About 41.8% of local consumers said that they stream movies online compared to 41.4% who prefer going to the theatres. More than half (59.6%) of consumers further indicated that they’d rather stream TV shows than watch it on the telly.

In addition, 48.7% of Singaporean consumers agreed that they cannot live without their mobile phones even for a day. As a result, almost all (93%) consumers admitted that they have expressed frustrations whenever digital content takes too long to load.

The report also found that 26.4% of Singaporeans own security devices such as cameras and doorbells, higher than the US (17.4%), Italy (22.4%) and India (24.5%). However, 63% of users are willing to give up the use of smart home devices for a week, which according to Limelight Networks indicated that whilst their popularity in Singapore continues to rise, local consumers are not heavily reliant on the devices yet

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.