Stellar Lifestyle launches tech accelerator with JR East and SMU

The initiative aims to uncover tech-driven solutions that enhance retail, advertising, and F&B experiences.

Stellar Lifestyle, the business arm of SMRT Corporation, has launched the third edition of its tech accelerator programme, Stellarate, in collaboration with Japan’s JR East Group and Singapore Management University (SMU).

The initiative aims to uncover technology-driven solutions that enhance retail, advertising, and F&B experiences within Singapore’s train stations.

According to Stellar Lifestyle, Stellarate 3.0 supports startups developing tools to improve commuter engagement and retail operations in transit environments.

The programme targets innovations in data-driven advertising, real-time sales optimisation, manpower-efficient operations, and digital solutions that help commuters interact with brands more seamlessly.

Startups selected for the programme stand to receive grants from a funding pool of over $130,000.

They will also gain the opportunity to pilot their concepts within SMRT’s transit retail ecosystem and potentially expand into Japan’s retail transit market via JRE Ventures, the investment arm of JR East.

This year’s edition introduces new partnerships with Enterprise Singapore and United Overseas Bank (UOB). The accelerator includes a challenge focused on improving productivity in the F&B and retail sectors through digitalisation and automation.

UOB will support winners with financing benefits, business advisory, and digital transformation tools via its UOB BizSmart platform.

The programme also offers participants access to Singapore Management University’s Institute of Innovation and Entrepreneurship (SMU IIE).

Successful startups will receive mentorship, workspace, and incubation support through SMU’s Business Innovations Generator (BIG), which has incubated over 560 startups to date.

Applications for Stellarate 3.0 are open from 26 May to 30 June 2025 at stellarlifestyle.com.sg/stellarate.

The programme is open to companies with at least $120,000 in turnover and $50,000 in paid-up capital. A $109 submission fee applies but will be refunded to winners.

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