What Facebook can tell us about the Great Singapore Sale

Guess who's shopping where.

The average Singaporean spends nearly two hours on their mobile each day, according to the Global Web Index for Singapore in 1Q14. As the Great Singapore Sale came in full swing, so did Facebook check-ins.

A recent Facebook research revealed that a majority of the check-ins during GSS 2013 came from millennials (16-24 years old) and were predominantly female. While this may be no surprise to some, retailers can take advantage of this kind of data to precisely target audiences on Facebook based on location, demographic, interests, and behaviours.

Click here to know more about what it means for Singapore retailers.

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