, Singapore
1986 views
Logo from Great Eastern

Great Eastern backs Singapore government’s pre-planning advocacy

Nine in 10 Singaporeans view planning for end-of-life matters as a necessity.

Great Eastern has joined the Pre-Planning Campaign of the Ministry of Health, Ministry of Social and Family Development and the Public Service Division, becoming the first insurer to do so.

As a partner of the initiative, Great Eastern will drive pre-planning through MyLegacy@LifeSG (MyLegacy), the integrated digital platform for Singaporeans to plan for end-of-life matters.

MyLegacy offers services such as Lasting Power of Attorney (LPA), Advance Medical Directive (AMD) and Advance Care Planning (ACP).

The insurer said LPA is an important document for taking ownership of pre-planning for old age, whilst ACP can help individuals communicate to their loved ones and healthcare team about their personal beliefs, values and how they wish to be cared for.

To promote the government initiative, Great Eastern will offer complimentary certification clinics to help Singaporeans with their LPA and AMD applications through selected Great Eastern Financial Representatives. 

Application fees payable to MSF is waived by MSF for Singaporeans till 31 March 2026. Certification fees payable to certificate issuers (for e.g. doctors or lawyers) is waived through Great Eastern program.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!