Sports and music lead event travel choices in APAC, survey finds

The F1 Grand Prix is the standout event that travellers would cross borders to attend.

Asia-Pacific (APAC) travellers named sports and music as the main reasons for event travel, according to Hilton’s research.

“Sports and entertainment tourism is becoming one of the defining travel trends in Asia Pacific, and F1 is leading the charge,” said Ben George, senior vice president & commercial director, Asia Pacific, Hilton.

The survey found that 70% of respondents would cross borders for major sporting events such as the Formula 1 (F1) Grand Prix, whilst 63% said the same about concerts and music festivals.

These trips are often social: more than half (55%) said they prefer to attend with a partner, and nearly half (47%) with friends.

Amongst 18- to 24-year-olds, 60% favour travelling with friends.

When it comes to selecting accommodation, travellers identified the top three considerations as proximity to the event (72%), price (72%), and quality of hospitality (70%).

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