Link unveils corporate branding refresh

Link will have a new logo as well as a refreshed identity for Link REIT.

Link Asset Management Limited (Link), the manager of Link Real Estate Investment Trust (Link REIT), has announced that it is adopting an evolved corporate identity and brand as it continues to expand and diversify its business.

The new corporate identity aims to support Link's evolving role as a real estate investor and manager, overseeing Link REIT and its real estate investment portfolio as well as Link Real Estate Partners (LREP), Link’s newly-launched fund management business.

As part of this change, Link's corporate email domain will also transition from "@linkreit.com" to "@laml.com" from today onwards. Link will also have a new corporate logo and a refresh of the corporate identity for Link REIT.

With the launch of our new fund business, Link Real Estate Partners, Link is expanding its role as a manager and we have evolved our branding accordingly. The new branding reinforces our external positioning as the trusted partner in APAC Real Estate for unitholders, capital partners, tenants, and the wider communities we serve,” said George Hongchoy, CEO of Link.

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