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MEDIA & MARKETING, TELECOM & INTERNET | Staff Reporter, Singapore

SPH and StarHub ink deal to explore healthcare and retail

The two renewed a strategic partnership for two years.

Singapore Press Holdings (SPH) and StarHub renewed their two-year strategic partnership and extended it for another two years during a signing Memorandum of Understanding (MOU).

According to a press release, the two companies will continue their tie-up in advertising sales, content creation and distribution, data analytics, and marketing. In addition, further collaboration will be explored in new areas such as healthcare, retail and education.

The partnership includes the provision of StarHub’s connectivity and digital solutions to SPH and its affiliates such as Orange Valley Healthcare and Han Language Centre. The two companies will also explore collaborations on solutions in relation to connected buildings, the Internet of Things (IoT) and smart retail.

SPH content will also be extended to StarHub’s online streaming service, StarHub Go, to deepen customer engagement. StarHub will also cross-carry and promote content with SPH’s existing radio stations – Kiss92, UFM100.3 and OneFM 91.3 – and two new radio stations, Money FM 89.3 and 96.3 Hao FM. 

Photo by Starhub

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