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Moove Media launches in-station digital screen
It is located at the intersection of three MRT lines.
ComfortDelGro’s advertising arm Moove Media has launched its largest in-station digital screen, Wonderwall, at Dhoby Ghaut station.
Standing at six metres long, Wonderwall is situated at the intersection of three MRT lines. Advertisers will be able to book advertising slots of 15 seconds for either video or static advertisements.
“We have been augmenting our advertising assets by combining our best out-of-home advertising with digitisation to address the evolving needs of both advertisers and consumers for everything mobile,” Moove Media chief executive officer Jayne Kwek said.
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