Amazon, EnterpriseSG and SBF roll out cross-border brand launchpad

The programme over 100 local MSMEs to grow in the US.

Amazon Global Selling partnered with Enterprise Singapore and Singapore Business Federation (SBF) collaborated to launch the Singapore Cross-border Brand Launchpad programme to help local entrepreneurs develop their cross-border e-commerce skills.

In a statement, Amazon Global Selling said the programme could support over 100 local Singapore micro, small and medium enterprises in the next two years and scale in the US.

In collaboration with SBF, at least 300 companies will be provided with a learning series to hone their cross-border e-commerce knowledge.

ALSO READ: Alibaba.com inks MOI with IMDA, EnterpriseSG to help SMEs export

"To strengthen their competitive edge, businesses must equip themselves with the capabilities to explore new markets and adopt differentiated go-to market strategies. The size and vibrancy of the e-commerce market in the U.S. presents significant opportunities for Singapore businesses," said Soh Leng Wan, Assistant Chief Executive Officer, EnterpriseSG.

Follow the link s for more news on

Amazon

Enterprise Singapore

A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia