HSBC appoints Annie Lim as GPB desk head for Singapore

Lim joins from Lombard Odier and spent 11 years with Credit Suisse.

HSBC has named Annie Lim as global private banking (GPB) desk head for Singapore.

She is tasked with growing HSBC’s client relationships in the UHNW segment and Family Offices.

Lim, who took over the position on 2 December 2024, joins HSBC from Lombard Odier.

She brings over 29 years of banking experience in Asia. She has worked in the field of wealth management and client advisory.

Prior to Lombard Odier, Lim had worked 11 years at Credit Suisse and spent a decade at Standard Chartered and American Express Bank.

Lim reports to Hammad Hashmi, market head, Singapore, Malaysia and Indonesia, HSBC GPB.

Follow the link for more news on

HSBC

A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia