Local MSMEs primed to capture global e-commerce growth

B2C e-commerce exports to reach $3.9B by 2027.

Local micro, small, and medium enterprises (MSMEs) are well-positioned to benefit from the projected growth in B2C e-commerce exports, reaching $3.9b by 2027.

KeaBabies from Singapore exemplifies this potential with its success story in the export e-commerce market.

The home-grown brand started selling its first batch of baby goods on Amazon.com in 2017 and was able to expand to Europe within a year.

Today, their products are in North America, Europe, Singapore, and Australia.

Europe, particularly the United Kingdom is a popular destination for 36% of MSMEs seeking opportunities beyond the Singapore shores.

Some (44%) prefer the United States.

For Singapore sellers to scale globally, Amazon has rolled out different programmes, including Amazon Seller Ambassador, which connects all its sellers.

The platform also has an "Amazon Seller Education" team in Singapore, which provides a comprehensive library of resources for Singapore sellers.

"The readily available content covers the sellers' journey, from registration to launching and expanding their businesses globally," Amazon said.

In 2023, the team launched an interactive training program, offering online courses with real-time interaction.

Follow the link for more news on

Amazon

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia