FairPrice and Grab unveil rewards subscription programme
Members can get a 5% rebate on grocery purchases and 20% discount on Grab rides.
FairPrice and Grab launched a subscription programme called SCORE that gives consumers benefits, rewards, and rebates on purchases of groceries or Grab rides.
According to a statement, through SCORE, members can enjoy benefits such as a 5% rebate on supermarket purchases, and a 20% discount on Grab rides, capped at $4 a trip, and 30 redemptions a month.
The new programme is priced at $29.99 for the first year and $49.99 for the second year. The promotional first-year annual membership fee is priced at $18.
The SCORE Subscription Programme was developed after a survey conducted with over 1,000 customers between the ages of 20 to 40 years old reflected potential in the market for such a service. "Key results from the survey included groceries (69%) and transport (54%) listed as the top two services that respondents wanted to enjoy benefits on from a subscription service. Almost all survey respondents (95%) also expressed openness to signing up for subscription services," the companies said.
FairPrice and Grab also said consumers can save $102 from Grab rides each month and $1,224 each year. The same consumer who shops for $200 worth of groceries can also save $130 each year.
Grab has also launched fintech and financial initiatives such as GrabPay and Instant Cash Out feature for taxi drivers.