Renowned international brands join Paragon's tenant mix

Mall to undergo interior refurbishment so that it is Never Out Of Style.

A host of renowned international brands such as Marni, Givenchy, Moschino, Canali, DKNY / DKNY Jeans, Camper and Escentials will be calling Paragon home from this month onwards.

Paragon is adding this exciting mix of international fashion labels and lifestyle brands to its existing tenants. In addition, with the near completion of the external façade revamp, Paragon will now embark on a refurbishment project to update the mall’s interior to enhance the shopping experience for its visitors, according to an Orchard 290 Ltd report.

Amongst the international brands that will be opening its doors to Paragon shoppers this month is Escentials, which houses niche premium cosmetics, fragrance and skincare brands that cater to the new generation of informed customers and their beauty and wellness needs. The Paragon store will be Escentials' first standalone boutique.

Come July, Paragon shoppers can also look forward to the opening of DKNY & DKNY Jeans, the successful clothing lines by Donna Karan at Level 2.

Marni, the eclectic women’s clothing and accessories line designed by Consuelo Castiglioni, will be opening its second Singapore store in August at #01-06. Givenchy, the French couture brand, is making a come-back at Paragon with ready-to-wear collections and accessories for men and women. The flagship store will be located on Level 1 and scheduled to open in August 2010.

Moschino, an Italian fashion designer famous for his innovative, colourful and sometimes eccentric designs, will be opening his Singapore flagship store at the mall in September.

Avid readers of all ages can also look forward to Times Bookstores, a local bookstore retailer with outlets in Singapore, Indonesia, Macau and Malaysia, when it opens in December on Level 4.

Other new tenants that have recently opened at Paragon include Karen Millen, a UK women’s designer clothing brand, and Destinée, which retails jewellery pieces featured under the Belgium-based Destinee marquee, including Destinee Royale. The outlet at Paragon is Destinée's first standalone store in Singapore. Both stores are located on Level 2.

Earlier this month, shoppers may also have spotted Eclecticism, a new multi-label boutique that offers an exciting array of internationally sought-after brands from New York, Los Angeles and London. Camper, a footwear brand that reflects a new lifestyle encompassing comfort and creativity has also opened its boutique since April. Both Eclecticism and Camper are located on Level 3.

Canali, an Italian fashion house guided by creative flair, impeccable tailoring and fine styling using prestigious fabrics and yarns is the latest addition to Paragon’s tenant mix. The boutique recently opened at #01-43/44 this week.

With the recent completion of the façade facelift, Paragon will also be embarking on a refurbishment project to revamp its interior to offer a more compelling shopping experience and establish itself as a premier Never Out Of Stylemall on Orchard Road. Tenants and shoppers will not be affected during the refurbishment exercise. The mall will continue to operate between 10am and 9pm daily with F&B establishments opening till 11pm nightly. The renovation will be completed in November.