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RETAIL | Staff Reporter, Singapore

Shopee opens online mall for consumers

It provides access to products from 200 brands.

Shopee officially launched Shopee Mall, a dedicated in-app space for B2C sellers.

This new platform allows consumers to shop from Shopee Mall, in addition to the existing offerings available in the Shopee marketplace. The new portal provides access to thousands of products from over 200 top sellers and leading brands such as 3M, L’Oreal, Philips and Reckitt Benckiser.

Shopee Mall was conceptualised due to the increasing need for brands to provide Singaporeans with a streamlined online shopping experience. In a recent survey by HSBC, 94% of local online shoppers identified reliability and trust as key considerations when making an online purchase. Shopee Mall aims to bolster both attributes and assure consumers by ensuring that all sellers on Shopee Mall are verified with the Accounting and Corporate Regulatory Authority, a locally registered entity. This verifies a merchant's trustworthiness and ensures that all goods sold are authentic.

“The launch of Shopee Mall is a major move for us in establishing Shopee as an industry leader and a one-stop platform that caters to all our customers’ needs. As we scale up our B2C efforts, customers can now shop conveniently from hundreds of leading brands. At the same time, Shopee Mall helps brands to reach out to more customers whilst building consumer confidence. Our users are very important to us and we’re continually working to improve Shopee for them," Country Head of Shopee Singapore Zhou Junjie.

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