Enterprise Singapore partners with Lazada to relaunch e-commerce booster package

The package aims to help previously unqualified SMEs to enter the digital market.

Enterprise Singapore (ESG) together with Lazada has relaunched the E-Commerce Booster Package to help local small and medium enterprises and brands to digitalise and move online.

It aims to target businesses that it missed or previously did not qualify for the E-Commerce Booster Package when it was first introduced last year.

The E-Commerce Booster Package was reintroduced by the ESG on 16 May to help retail businesses affected by the tightening of safe management measures to diversify their revenue channels and defray business costs of going online.

As ESG’s partner, Lazada has put together three specially curated packages offering different value propositions, to cater to different merchant appetites. Each package is designed to eliminate as many barriers to selling online as possible, so that merchants who are keen to take the leap will be more willing to do so. Through the partnership, retailers can enjoy subsidies of 80% off qualifying costs, up to $8,000.

The onboarding packages provide a host of solutions to get retailers started, including content creation, product photography, store decoration, marketing and shipping credits, and a dedicated account manager. Under the ‘Premium’ package, valued at $28,890, qualifying retailers only need to pay $2,000 after the subsidies, which amounts to 93% in savings.

The deadline for interested parties to apply for E-Commerce Booster Package via Lazada is 16 November.

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