FairPrice Group connects brands with consumers with FPG ADvantage launch

It will connect FPG brands to its 1.7 million FPG app users.

FairPrice Group (FPG) has launched FPG ADvantage, an omnichannel retail media network that connects brands with Singaporeans.

It comprises FPG’s supermarkets, Cheers convenience stores, Unity pharmacies and Kopitiam food courts, which in turn can access 1.7 million customers of the FPG app, and more than two million members of Link Rewards.

It also uses both physical and digital assets, including over 1,000 digital screens, in-store radio in more than 150 supermarkets, and artificial intelligence-enabled smart carts.

Additionally, the platform aims for brands to connect their digital campaigns directly to sales verified at FPG.

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