Lifestyle brand VF Corporation sets up new supply chains in Singapore

This is part of the company's commitment to invest in its businesses in the region.

Lifestyle apparel and accessories brand VF Corporation will be setting up shop in Singapore as part of a series of relocations starting in April.

The company said that VF’s Asia Product Supply Hub, which serves as the base of operations for its global supply chain in Asia, will move from Hong Kong to Singapore.

The move comes as part of the plan to relocate VF’s brand operations from Hong Kong to Shanghai. There are also plans to establish additional shared services centers in Malaysia.

VF will activate a phased transition plan to guide these relocations over the next 12 to 18 months with the first moves expected in April 2021.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia