, Singapore
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/SYNC Southeast Asia Report

Singaporean Gen Zs prefer online shopping

The age group has been seeing a steady increase in spending power.

This chart from the SYNC Southeast Asia report by Meta, Bain & Company and DSG Consumer Partners shows Gen Z's digital-first behaviours that retailers should take note of.

For Singaporean Gen Zs 72% prefer shopping online, a factor that could influence their shopping decisions.

The report highlighted the rising influence of Gen Zs in Southeast Asia. Population-wise, Gen Zs make up 23% of the population in SEA, which is around more than 500 million people who are ages 18 to 24.

The report also noted many Gen Zs have increased their spending power over the years, with Singapore's median graduate salary at $4.2k, up from $3.7k in 2020.

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