Readers deserting SPH newspapers

This is bad for the company as they will have to increase staff costs by 2.6%.

Ad revenues dropped 1.3% in 3QFY12 driven mainly by weaker classified ad demand which fell 9% YoY.

According to OCBC Investment Research, circulation revenues also declined 2.2% YoY as broad volume declines across SPH’s papers.

TD 3Q12 staff costs, however, increased 2.6% YoY to S$272.3m due to bonus provisions and the ACP Magazines acquisition. Newsprint costs declined somewhat in 3QFY12 at US$677/MT versus S$$690 the
previous quarter.

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The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

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