Singapore telcos can forget iPhone 7: analyst

It is just a stopgap for the eventual release of its 10th anniversary phone.

Singapore big telco giants -- Singtel, StarHub, and M1 -- can expect uninspiring reception for iPhone 7 and 7 plus, UOB Kay Hian analyst Jonathan Koh stated.

"The iPhone 7 and 7 Plus are seen as unspectacular and not worthy to be considered a full upgrade, which occurs every two years," Koh explained.

He furthered that even with the new solid-state home button, the latest iOS 10 operating system, the usual improvements to higher speed, more storage, longer battery life, and better cameras, Apple's latest smartphone offering looks indistinguishable from the iPhone 6S and 6S Plus.

"They are just a stop-gap placeholder for the eventual release of iPhone 8, scheduled next year to coincide with the iPhone's 10th anniversary," the analyst noted.

To recall, Apple's iPhone 7 and iPhone 7 Plus, dubbed by the firm as the "most advanced mobile", hit Singapore in the middle of September. SingTel and StarHub opened scrambled and got their registration sheets early hoping to get fresh sales.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia