Singtel launches first all-in-one rewards programme

Red members can enjoy exclusive benefits and lifestyle perks.

Singtel launched Red, the first and only all-in-one rewards membership programme by a telecommunications provider in Singapore. With an annual membership fee of $88, Red was designed to pack in premium experiences and superior value for all Singtel customers.

The membership offers the most sought-after consumer perks, including device vouchers and onsite priority support, free data, discounts off Singtel products, and exclusive benefits from lifestyle partners that were previously only available to selected customers.

"Red is like no other rewards programme in the market today – offering high-value returns and bespoke services that take our customer engagement to the next level. We understand the changing needs of our customers and see this as a means of building more meaningful bonds and delighting them at every opportunity," said Consumer CEO Anna Yip.

Based on a recent Singtel consumer-insight study, seven in 10 customers say device vouchers are one of the most appealing rewards from a telco. Accordingly, the marquee perk of the Singtel Red programme is $120 worth of vouchers available for immediate use. Red members also enjoy an additional 10GB data on any 5G plans on a monthly basis, four-hour onsite priority service for broadband customers, 50% off Singtel CAST pack and over 100 exclusive perks from leading merchants in Singapore, encompassing daily categories like petrol to lifestyle ones such as health, wellness and hospitality.

Follow the link for more news on

Singtel

rewards and rebates

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia