Keppel's UrbanFox launches rewards programme for 12,000 delivery partners

Every month, confirmed partners will be required to commit to a certain amount of rewards points.

UrbanFox, an omnichannel logistics and channel management solutions brand and a subsidiary of Keppel Logistics, launched its rewards programme for over 12,000 delivery partners in Singapore.

According to an announcement, the new points-based rewards mechanism incentivises the delivery process by allowing delivery partners to set delivery targets and awards points when the targets are achieved. “It will allow UrbanFox to significantly boost reward offerings to its delivery partners while optimising the company's delivery network capacity,” it said.

To use delivery resources in population-dense areas, UrbanFox uses “crowdsourced” delivery personnel and fixed-fleet drivers, whilst multiplying the productivity of each delivery partner by effectively reducing their times spent per trip.

The programme includes a point-based rewards mechanism that feeds into a self-determined, commitment-based ranking system for the drivers. According to the company, the points can be redeemed for rewards such as fuel cards and top-up vouchers.

Each UrbanFox delivery partner will be granted up to five rewards points per trip based on a checklist of delivery goals. “Every satisfactory goal checked off the list during a delivery attempt (e.g. being on time, updating the status of the delivery properly, etc.) will earn the delivery partner his/her respective points,” UrbanFox added.

The company noted that in case of a surge in delivery orders in a certain area within a short period of time, UrbanFox will be able to assign bonus points to a job as an incentive. “Delivery partners will be able to see the extra points they could earn once the job is completed,” it added.

On a monthly basis, confirmed delivery partners will be required to commit to a certain amount of rewards points to four different status levels. UrbanFox added, “Once the delivery partner meets the minimum points required for the level that they have committed to for the month, they will unlock a wide range of perks associated with each status level.”

Once accumulated, the reward points can be used as a virtual currency to purchase UrbanFox-partnered goods and services.

The rewards system also directly contributes to the delivery partner’s compensation, the company said. All delivery partners with the status of Platinum and above will enjoy weekly payments for the current and the following month.