The mailman finds a new job in e-commerce industry

SingPost is making a career shift.

According to CIMB, in response to declining mail volumes and an increasingly tough operating environment, SingPost is undergoing a major transformation to become a leading e-commerce logistics player in Asia.

With its low-cost distribution network and active acquisitions in the region, they believe that SingPost is ready to meet demand for low-cost end-to-end e-commerce logistics solutions in Asia.

Here's more from CIMB:

We initiate coverage with an Add rating and DCF-based target price of S$1.55 (WACC 7.3%). Catalysts are expected from e-commerce logistics growth.

SingPost has all the last-mile assets to deliver mail anywhere in Singapore. Mail delivery is a sunset industry but SingPost’s assets are still good for delivering a variety of goods in the world of e-commerce.

The business only requires tweaks to 1) refine its infrastructure to deliver parcels, in addition to mail; 2) add last-mile delivery capabilities in Asia; and 3) add end-to-end e-commerce logistics solutions – all of which SingPost is doing via investments or M&A.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.