Number of less expensive cars in Category A surged on policy tweaks

To cater to the mass-market car buyers.

According to a release by the Land Transport Authority, car registration data in the first month since the re-categorisation of Category (Cat) A/B cars in February 2014 shows that there has been a significant decrease in the median Open Market Value (OMV) of cars registered in Cat A, and a greater number of cars with lower OMV registered in Cat A.

The objective of the re-categorisation was to ensure that Cat A better achieves its original social equity purpose of serving mass-market car buyers, in view of the rising proportion of higher-end cars appearing in Cat A in recent years.

The LTA noted that there were more cars with lower OMV registered in Cat A using COEs obtained after the re-categorisation, compared to those registered using COEs obtained in the six months prior to re-categorisation.

The percentage of cars with OMV at or below $15,000 has increased from 8% to 25% of all Cat A registrations; those with OMV at or below $20,000 has increased from 26% to 58%; and those with OMV at or below $25,000 has increased from 43% to 74%.

The median OMV of cars registered in February, using Cat A Certificates of Entitlement (COEs) obtained after re-categorisation, decreased by 28% to $18,845, compared with $26,147 for COEs obtained in the previous six months (August 2013 to January 2014).

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia