Singtel gets Discovery after Starhub fallout

HGTV, AFC, and Food Network will have free previews on Singtel TV until 30 November.

Singtel bagged rights to launch Discover’s Singapore channel three months after the latter parted ways with Starhub. HGTV, Asian Food Channel (AFC), and Food Network will return to Singapore television through Singtel TV.

With the inclusion of the three new channels, Singtel TV will be carrying the whole suite of Discovery channels in Singapore, including the flagship Discovery Channel and Animal Planet. Discovery captures more than 75% of the viewers of genres it offers.

“Singtel TV is constantly working to deliver premium content to our viewers, many of whom are avid fans of educational and lifestyle content,” Singtel managing director for home and consumer Singapore Goh Seow Eng said. “We are pleased to work with Discovery to continue expanding Singtel TV’s content line-up of quality shows.”

The three channels will be immediately available on Singtel TV. It will be broacast as free preview through home TVs or on the Singtel TV GO app until 30 November.

“Each of these much-loved brands has its own unique content offering and fan base,” Discovery Networks Asia general manager for Southeast Asia Anna Pak Burdin said.

Whilst AFP will be available as part of the Family Starter Pack with no additional charges, HGTV and Food Network will be available as part of a separate pack to be announced at a later date.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia