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Published:
1 year ago
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SBR Management Excellence Awards 2024 Winner: FairPrice Group

From AI to healthcare access, FairPrice Group enhances service delivery and satisfaction.

Sheryl Chen, Lead (Unity Marketing) at FairPrice Group Customer & Marketing Team, shares how AI-driven customer service innovations have improved first-contact resolution rates and customer satisfaction. She also highlighted initiatives like pharmacy vending machines and Active Living Zones, enhancing healthcare accessibility and preventive care.

Learn more about their victories in the Innovator of the Year - FMCG, Team of the Year - FMCG, and Health & Wellness Initiative of the Year - Retail categories at the SBR Management Excellence Awards 2024.

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